Hospital PR & Marketing Member Resources

The LHA's Public Relations & Marketing Constituency Group provides a forum where hospital PR/marketing professionals can network, share best practices and discuss emerging issues facing the industry (i.e. pricing and transparency issues, telling the hospital story by “Redefining the H,” legal issues regarding social media, local media stories, state budget issues that impact patient access and services, etc.); identify resources useful to that constituency, which are not readily available elsewhere; provide professional development opportunities; and allow for input and feedback on pro-hospital industry PR strategies. 

Recent Resources:

Publications/Member Communications Distribution Lists

Subscribe or change subscription preferences by visiting the "Communication Preferences" tab on your account profile.

  • Impact Weekly/Session Newsletters: This weekly member newsletter features short articles on local, state, and federal issues that impact our members and contains links with additional details on each issue.

  • Impact Lawbrief Newsletters: This monthly member newsletter features articles written by attorneys on case law, new regulations, and other issues affecting the delivery of healthcare in Louisiana.

  • LHA Daily News Clips: This daily member email includes headlines and links to healthcare-related news.

Constituency Group Listserv

  • Listserv for member hospital PR and marketing staff to share best practices, discuss emerging hospital-related media issues, and ask questions

  •  To be added to this listserv, email your request to Kristen Longanecker.

Advocacy Alert Distribution List

  • Alerts emailed to hospital leadership urging them to take action on state and federal issues that directly impact hospitals in Louisiana

  • This list is highly recommended for communications staff who assist hospital leadership with state and federal advocacy outreach to lawmakers.

  • To be added to this Alert list, email your request to Kristen Longanecker.

PIO Crisis Communication List

  • Contact list for hospital Public Information Officers (PIOs) to reach one another during any type of crisis (pandemic flu, hurricane, mass-casualty event, etc.)

  • Must be the hospital staff member who has the authority to share public health information with other hospital communications staff

  • To be added to this list, email your request to Kristen Longanecker.

PR Point Person List

  • Distribution list of individuals who oversee hospital’s grassroots efforts

  • Will receive Grassroots Action Plans with instructions on mobilizing employees on major hospital-related legislation with LHA Board-approved positions

  • Will receive media talking points and social media tools when relevant

  • To be added to this list, email your request to Kristen Longanecker.

LHA Legislative Action Alert Information Update

  • Convenient online tool that makes it easy for Louisiana hospital employees and other interested individuals to email state and federal elected officials asking for their support on healthcare issues. 

  • To receive alerts, email Kristen Longanecker and provide your home address, city, and zip code so the system can match you to your state and federal lawmakers.


Communications & PR Staff

Michelle Clement, APR

Vice President of
Communications & Public Relations

225-928-­0026; ext. 211

Kristen Longanecker
Communications Specialist

225-928-­0026; ext. 215

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